Introducing Measuring the Unmeasurable - New Book by Dr. Matt Law on Substack

In this special episode of "Prove It to Me," Dr. Matt Law introduces his new book "Measuring the Unmeasurable". The book originated from a presentation he created about a year ago, focusing on teaching effective measurement and data analysis for occupational health and safety performance. Dr. Law addresses the challenge that measurement approaches differ across organizations and emphasizes that successful studies in one context don't necessarily translate to others.

The book presents a nine-step methodology designed for practitioners rather than academics, targeting safety professionals who manage programs and need to operationalize abstract safety concepts. Dr. Law critiques the industry's cyclical journey through various safety approaches - from compliance to behavioral-based safety (BBS), then to human organizational performance (HOP), and finally to serious incident and fatality (SIF) prevention - noting that organizations struggle to effectively measure performance within these frameworks.

The book is being published serially on Substack at https://drmattlaw.substack.com, with Dr. Law writing one chapter monthly on a four-week cycle. Subscribers receive chapters, author commentary, previews, and even cocktail recipe videos. While basic access is free, paid subscriptions will unlock methodology worksheets and tools. The founder's tier includes direct conversations with the author and a signed copy of the final book.